Councillors, Social Media, Chickens and Eggs

This blog has been inspired by some of the work that we (@steventuck and @spencerlwilson) have been doing regionally across Yorkshire and the Humber. Thanks to the support of Local Government Yorkshire and the Humber we have been running social media sessions for councillors, the full details of which can be found at cllrsocmed.

So far we have done two sessions, both of which have been real contrasts and posed different questions and challenges. At the heart of the issue is where do you start and what do you cover. This is a real conundrum for which, it seems, there is no consistent answer. Right at the outset it was clear that there was a real cross section of councillors at the two events, and I am not referring to their political affiliation. When recently facilitating the Local By Social on-line conference discussing councillors and social media I referred to four types of councillors in this context:

1. Perpetual sceptics - unlikely to be convinced (if you can crack the tough nuts, you're home and dry)

2. Curious yet cautious / fearful - with support and encouragement will begin to dip their toe

3. Grab it with both hands and run with it - self explanatory, they are the evangelists and will be key to supporting the curious yet cautious

4. The next generation - future councillors who will walk through the door following their election expecting social media as a tool in the same way that a computer and email are now seen as tools for the job

I think it would be fair to say that our first two sessions have had a good blend of types 1, 2 and 3. I look forward with interest to see if the May elections deliver a raft of type 4's. Whilst not wishing to generalise I think that our two sessions provided a microcosm of the current councillor / social media landscape. This is the whole point of this post - it's tough, it isn't one size fits all and it's a balancing act for anyone seeking to deliver support and development sessions.

On the one hand it is important to explore some of the concepts, understand the benefits and identify the risks. Some councillors wanted to know what all of the fuss was about, why should they even bother with this social media stuff, how was it going to help them in their roles as councillors? Some wanted to discuss and explore the problems and their real fears, some of which were technical, some reputational. On the other hand some councillors just wanted to be shown how to use the tools - "how do I get started" and "what do I do" were common questions. I guess that this all emphasises that councillors are coming to this debate from different starting points, with different needs and with different learning styles. It poses the dilemma - which should come first context / business case (chicken) or let's dive straight in (egg).

My personal view is that there needs to be space for all of this, but our sessions lasted over four hours and I felt we were still scratching the surface. The councillors who co-facilitated the sessions with us (@cllrtim and @simonmagus) were brilliant at bringing the whole debate to life from a councillor perspective - they thoroughly covered the "what's all the fuss about" dimension. I think we only partially satisfied those councillors who wanted to roll their sleeves up and get on with it. We perhaps needed a bit more social media surgery, but we ran out of time.

Since the session @steventuck has pulled together some on-line tools and posted them to cllrsocmed which we hope will be useful to those councillors who just want to get started. In future sessions we hope to look at how we can better strike the balance between context and getting started.

In summary, for others who might want to do some of this stuff for their councillors we have learnt:

- All councillors are different and come at this agenda from different starting points. This may be obvious but will need to be managed as part of any session

- Be prepared to be flexible with your session plans - we don't even bother with a structure now

- Co-deliver with councillors - they have the unique understanding from a councillor's perspective

- Be prepared for a little bit of a hard time - sorry but both sessions have been characterised by a segment where councillors DEMAND to be convinced why they should bother with this. Given that they are already very busy people I think that this is reasonable.

- Have a balance between democratic services and web team officer support on the day

- Get there early to make sure the technology is working

- Have a post-mortem / reflective meeting to share thoughts and learning

- Post your learning and keep in touch

Its Your Council- Join In

This is a little case study about tweeting meetings. There have been lots of stories in the media where councillors have got a bad press. This post seeks to present a different perspective and perhaps redress the balance in favour of opening up democracy.

The origin of this post goes back to a Summer evening in Cleckheaton, a town in Kirklees. In fact it begins in Cleckheaton Town Hall where I was sat (as part of my job) awaiting the start of our Full Council meeting. The reason we were in Cleckheaton Town Hall (and not Huddersfield) was because the Town Hall in Huddersfield was being refurbished. Bear with me all of this is relevant.

Not being in Huddersfiled meant that we were unable to webcast the meeting. This was a real shame as there had been an interest developing amongst residents and staff in terms of what happened at our council meetings - people were tuning in to watch!! As I sat waiting for the Mayor and Chief Executive to enter and for the formal proceedings to begin I routinely checked my Twitter account on my phone. That was the lightning bolt moment - I'm here, my phone's fully charged, I have a full signal. For the next four hours I tweeted the meeting (using the #kirkcouncil tag), providing commentary as best I could and kept linking to papers and reports on the council web site as councillors discussed the items. As the meeting progressed there was a steady growth of interest as my tweets were retweeted and comments and views began to add to the conversation. Not a big deal really, or so I thought.

The next morning I woke up and routinely checked my Twitter account (a bit sad perhaps, but I bet I'm not the only one). I was amazed to see how many mentions and retweets had been pinging around whilst I slept. I really thought that tweeting a meeting was not such a big deal. Residents were commenting, officers from other councils were interested, a councillor asked for a copy of a report that was discussed and craziest of all a council in Sydney (yes Australia) wanted to speak to me about "how I did it". Just for the record I had a great e mail conversation with colleagues in Sydney about this and other democracy stuff. I think if I ended this post now it would be pretty cool in itself.

Back in the office I discussed this with colleagues @spencerlwilson and @steventuck. Cutting a long story short our next council meeting, back at Huddersfield, had a Twitter Fall sitting alongside the web cast. We have now used this approach twice. We now have a combination of residents, councillors in the chamber, Kirklees council officers and all comers watching and joining in the dialogue. Blending the media of web casting and twitter has proved to be a really good combination.

It is early days but there is no reason why this simple model of engagement and dialogue can't be developed and rolled out to other meeting experiences - some food for tough for me there.

For the benefit of others who might want to try this out I think there are some learning points:

• Having councillors tweeting in the meeting adds value and perspective to the event - they are politicians expressing views on important matters for the residents of their borough. People are interested in this - this should not be a revelation.
• Be lucky enough to work for an organisation like Kirklees Council that is forward thinking enough to give this sort of stuff a go - obvious but true
• Try and answer any questions that are tweeted.
• Make a virtue of the passionate web and democracy folk in your organisation
• Promote internally within your organisation - it is important that staff understand councillors and the democratic organisation they work for. This is a quick and easy way. We are all approaching budget council meetings - this will be important to residents and staff alike.

There's loads more to do with this, I feel we have only scratched the surface. Would love to know what others are doing.