Networked Cllrs - Some Initial Thoughts

What better way to end my hiatus from blogging than to reflect back on a Round Table discussion I was invited to attend today to discuss The Networked Cllr research piece.  The session was facilitated by the report author Catherine Howe (@curiousc) who was joined by a cracking panel of experts from across the sector - officers and councillors alike.

On a general note I feel the report has provided a bit of a hallelujah moment in that it has empirically and anecdotally given some real traction to areas which some of us have seen as really important for some time.  I've banged on in the past about councillors and social media and, along with others tried to do my bit to raise the profile of the importance of local representative democracy in a digital age.  All worthy stuff but there has always been a need for an evidence base to move us forward beyond what we intuitively thought was the right path.  I think we now have a sound platform from which to build as the report moves through its next iteration.  Comments and views are welcomed on the report and I would encourage you to inform the work as it develops.

In terms of my reflections, I'll start with some grumbles and then finish with some positives.

• Officers, Are You Helping or Hindering? - As a fully paid up member of the officer club I get little satisfaction from reporting that we could really do a lot better to support the development of Networked Cllrs.  Over two years ago when we were doing the CllrSocMed sessions in Yorkshire and The Humber there were a number of themes which emerged in all sessions.  One in particular was the reluctance of officers in IT to open up access to social media and the other was the inherent need for officers to develop codes, protocols and rules that councillors should abide by.  I am an officer who understands that an implicit part of my role is to protect councillors but I cannot ignore evidence that indicates in so doing we are putting barriers in the way of councillors embracing opportunities and potential benefits.  I'll probably look at this in more detail in another post, particularly in terms of the need for a different support model for councillors that is better equipped to tackle these thorny issues.

• Councillors, Are You Leading the Debate? - This grumble follows on nicely from the one above.  Councillors have the solutions to the real and perceived officer barriers at their fingertips.  They take the decisions, have a fundamental role in setting priorities and the culture of the councils they are members of.  If we accept that councillors need the IT tools for the job, access to social media and a support model that facilitates the development of the Networked Councillor then come on councillors start saying that these things are important within your own councils.  Surely a climate where councillors are the best and most effective they can be is one that benefits local residents, the council and, dare I say it, officers.

Moving swiftly on, some observations on parts of the report and todays discussion:

• The Case is Compelling - democratic participation is declining, election turnout figures demonstrate this.  On-line participation and accessibility  is growing.  There is a compelling case to connect these two issues for the benefit of local democracy.  Whilst not the panacea, the Networked Cllr concept is a powerful enabler.

• It's Not About Twitter - I am heartened that there is an increasing number of councillors getting more social media savvy - this is good.  I am even more encouraged that we are, hopefully, moving away from discussions about the tools and beginning to focus on the skills and etiquette of elected representatives operating in digital spaces.  A lot of todays discussion was about being effective in those spaces as opposed to "how do I use Twitter?" or "why should I bother?"  

• Identity and Reputation Are Important - whilst councillors do not want to be bound by rules and protocols (the existing ones suffice e.g. the National Code of Conduct) they are concerned about their identity and reputation in digital spaces.  In particular they want to better understand the rules of engagement in instances where they are interacting with "anonymous" users and those who are "challenging" - trolls.  I would hope that, as the Networked Cllr work progresses, thought is given to striking a balance between equipping councillors with the confidence and support to be effective whilst not binding them with protocols or frightening them off completely.

• Communicative, Collaborative, Co-Productive - I particularly like the way in which the report findings begin to explore the ways in which a Networked Cllr can be active in digital spaces.  The 3Cs provide a really helpful framework for addressing some of the issues raised above whilst also having the fluidity to ensure that councillors are not pigeon holed.  If I understand the concept correctly the 3Cs are inter-changeable and used as appropriate to particular circumstances.  They also provide helpful context around which to consider and construct development.

• Networked - Finally, one message was loud and clear.  Networked is not just about digital.  If a councillor is not networked off-line then chances are that he/she wont pull it off on-line.  This is perhaps obvious, but very true.  We mustn't forget this.

I'm sure there is much more to share, but plenty of time as the discussion will continue - join in if you haven't already

Democratic Digital Engagement - A Blueprint for Local Government?

Democracy Dude

This post was born across the Twittersphere - an appropriate product of the social media age given the subject matter.  Social media facilitated off-line contact between two (as it turns out) like minds.

Anyone who is interested in local democracy, the role of councillors, decision making and forward thinking practice in terms of democratic engagement should follow Dave McKenna (@localopolis).  I did and have nothing but admiration for the work he and colleagues are doing at Swansea.

We have developed a dialogue over the last few months, a dialogue based on our shared passion for local democratic legitimacy and the opportunities that social media presents. Our on-line dialogue very recently progressed to a telephone conversation where we kicked about a few ideas (and our shared liking for New Model Army) and loosely agreed to do something, but we weren't sure what. 


Three e-mail conversations (and much work by  Dave) later we agreed to share what we have so far.  We have tried to take our passions, interests and day jobs and try and set out some ways in which this whole local democracy thing can be made, well, more engaging, exciting and meaningful to local people.  As we pinged e-mails back and forth the challenge was clearly where to stop (should we present our views in the context of the Localism Bill, what about local politics, what are the implications for officers?...).

We came to the conclusion that the best thing would be to share our initial thoughts in their raw form to, hopefully, stimulate a discussion.  Presented below is the fruits of our on-line and off-line labours. It is a first pass at "Five Essential Features of Local Digital Democracy"

What is Local Digital Democracy?

§  Local digital democracy means using social media to make a bridge between the formal world of local politics and the real world of real people

§  It means being clear that local government is not just about services – it has a distinct and important democratic role with elected local councillors at its heart

§  It means recognising that the world is changing.  Social media is changing the way the world works – local democracy needs to catch up

§  It means recognising that local democracy needs stronger citizen engagement

§  It means building from the traditional ways of doing things and using online tools to make them work better and reach more people

Why Local Digital Democracy is Good for Everyone

• The council as a whole is more effective, innovative and efficient  - it helps employees get better connected with decision making and each other 
• The reputation of the council is improved both internally and externally
• Councillors can raise their individual profiles and get their messages across more effectively
• Improved citizen engagement makes for better policy development and decision making 
• Citizens learn more about their elected councillors and can hold them to account better
• Councillors will have better information and intelligence about the patches they represent.  Better informed councillors can lead the debate in their communities and in the council. 
• Councillors can make better decisions by getting the right information at the right time
• Councillors can reach more of their constituents quickly and easily
• Citizens can quickly and easily find information about the decisions that affect their community and the issues that they are concerned about
• Officers can conduct research more quickly and easily saving them time and the council resources
• Young people are provided with a greater opportunity to engage with the democratic process on their terms
• Local politics can reach a wider audience and encouraging more people to vote and maybe even consider public office - local digital democracy can help attract the next generation of councillors and this will definitely be online!

  

The Five Essential Features of Local Digital Democracy

1.         Online Councillors

• Whether blogging, tweeting or facebooking, councillors are the human element of the local democratic process – local digital democracy won’t work without ‘em
• Councillors have democratic legitimacy through elections – their participation gives online democracy legitimacy
• Councillors will need skills, knowledge and tools to be key players in democratic digital engagement.  They will therefore need support from their Councils
• Social media can help local political parties to work more effectively by improving internal and external communiciatons
• Check out ….. to see what is already happening…  CllrSocmed

2.         Social Council Decision Making

• Agendas, minutes and reports tell the story of local democratic deliberation and decision making but the way they are presented and organised makes engagement close to impossible to all but the most dedicated
• By breaking everything down into bitesize chunks, like status updates or tweets, it becomes possible to share, tag and comment.
• Bitesize chunks can also be made transportable so they can be used on whatever social media platform people are using
• You can find some more thinking along these lines at Localopolis

  

3.         Social Council Meetings

• Council meetings are the live action of the local democratic process
• Live tweeting and blogging brings the action from council meetings to a wider audience
• Social media interaction can facilitated to allow online citizens to feedback and ask questions
• Engagement through social media may be the first step to observation and even participating in person
• See the Kirklees experience

4.         Social Local Elections

• Local elections are the most dramatic aspect of the local democratic process but campaigns can be lost in the traditional media in the noise of national politics
• Digital engagement can create spaces, such as online hustings, for local campaign issues to be aired and debated and for candidates to promote their campaigns
• Digital engagement also provides a way for election teams to raise awareness of the elections and encourage higher levels of registration and turnout
• Having social media elections, with social media candidates, who become social media councillors helps a wider group of people make the connection between the ballot box, the individual and their role as community leader and decision maker
• You can find an example here from Calgary

5.         A Local Digital Democracy Community

• Digital engagement in local democracy is not the same as engagement in local government – often this is seen as being just about delivering services
• The promoting of citizenship and online local democracy through initiatives such as Local Democracy Week (I’m a councillor get me out of here) needs a distinctive identity both locally and nationally
• Every local area has a digital ecosystem that can be cultivated and supported – someone needs to be making sure everything works together to produce the best results
• Local councils should take the lead locally and act as local democratic hubs, organisations such as the LGA and LGIU need to take the lead nationally
• National social media platforms, such as the Knowledge Hub can provide the platform for a national democratic community to share good practice and ideas

Themes

Underlying local digital democracy are five themes that help the local digital ecosystem to flourish and need to guide those involved:

§  Connectability – Everything needs to be designed so that it connects to everything else (widgets, links, transportability)

§  Customisability – Everything needs to be set up so people can decide who and what they want to engage with

§  Sociability  - Effective digital engagement will require a whole new language for those involved in the local policy process – the arcane language of council meetings won’t work on facebook.  It also means putting real people at the front of engagement, not functions, teams or meetings.

§  Accessibility – Not everyone is online and not every online person ‘does’ social media.  This means both ensuring that non digital remain effective and that opportunities and encouragement are there for those ‘new starters’ that want to engage

§  Openness – This means both being willing to share information and ideas at all stages but also ensuring that there is clarity, honesty and realism about engagement so that there are no false expectations, and clear   

Governance and Councillors - Some Social Media Resources and Ideas

Last week there was a really good Twitter discussion superbly facilitated by @LouLouk as part of the #lgovsm series of Friday get togethers.  If you've not checked them out I suggest you do - 1.00 p.m. - 2.00 p.m. every week.  A priceless opportunity to share your ideas, work and challenges with some brilliant folk who are willing to share.

The theme for the discussion last Friday was Councillors and Social Media.  In advance (at Lou's request) I quickly pulled together a few resources to facilitate the debate.  This post is intended to add to that list and try and put in place the stuff (and people) I've come across so far that might be of use to others.  Some of this will include work I've been involved in at Kirklees, but won't be totally parochial (I promise).  So, in no particular order:

A brilliant and comprehensive account of all matters Councillors / Social Media can be found in the excellent Connected Councillors produced by, what was, the Improvement and Development Agency.  For me this is a brilliant resource that captures all the key issues, benefits and case studies in one place.  For officers and councillors alike it sets out the context in a way that makes the arguments in favour compelling.  My own copy is now dog eared such has been its value to me as a regular reference point.  Good stuff and a good starting point for taking the discussion into your organisation.

No social media session for councillors can ever be complete without a reference to TweetyHall.  Every time we have delivered such sessions we have used TweetyHall to not only explain what Twitter is, but also graft its importance to the representative role by showing politicians in action in the Twittersphere.  It is also a brilliant short cut for councillors who want to follow their councillor colleagues asap - they are all there in one place, brilliant.

Another understandable area to work through is the worries that naturally arise for councillors when contemplating using social media.  I've blogged previously about the "types" of councillor on the social media journey and there are inevitably some who want reassurance as to their role, identity and responsibilities.  I have called these the "curious yet cautious".  There's some good guidance out there to use as a reference point (although in many respects there is no substitute for common sense) e.g. the Blogging Quick Guide and tips on Blogging and Facebook for Councillors.  Personally I like the simple messages - if you wouldn't say it in a public meeting, don't say it on-line.  Seems to get the message across.  If that doesn't do the trick there are some examples out there that show what can go wrong - here's one Dave Briggs blogged about.

When we've run sessions with councillors it's always good to have some cracking first hand examples of the politicians who are using this stuff to good effect.  There are a lot of councillors out there who are using blogs and I only name check the following because I've come across them and thought they reflected diverse examples of the possibilities - Cllr Daisy Benson, Cllr Tim Cheetham, Cllr Simon Cooke, Cllr Andrew Cooper.  All different in their own right and all major political parties covered there - I'm an officer remember.

In terms of some of the learning we've collected as part of working with councillors in the context of social media this has been pulled together as part of Cllrsocmed.  This is basically an ongoing project in Yorkshire and the Humber involving myself @steventuck and @spencerlwilson.  I'm not going to go on at length about this stuff, its all there for anyone who is interested.  In the context of this post I'd suggest looking at the Tips section and the videos that Steve has produced in response to request from councillors at our sessions.  Our learning journey continues and we'll keep posting stuff up there when we get chance.

In terms of work taking place in other authorities I've come across some stuff that I really like and admire.  Anyone wanting to see innovation should look no further than the stuff that Dave McKenna (@Localopolis) and colleagues are doing at Swansea.  Their approach to overview and scrutiny using a social media approach is cutting edge governance activity in my humble opinion.  Similarly, I really like the work that Monmouthshire is doing.  I love their Twitter Q&A work and the councillor fronted budget work they have done using YouTube.  I also note that Blackburn and Darwen (like Kirklees ) are now Tweeting Council meetings and @Tomsprints has plans afoot for Kent.  I would also recommend checking out the work the Michele Ide-Smith is doing in Cambridgeshire which she is meticulously capturing on her blog. I'm sure there are many more, but I haven't found them yet - please let me know.

Turning briefly to Kirklees.  We're rolling our webcasting at a pace now (some real opportunities when used alongside other social media I think), looking at other media for Councillors Annual Reports, have re-designed our councillor profiles on our website to make them more informative and individual to the councillor.  We're using Twitter to promote our meetings, councillor surgeries and overview and scrutiny.  We're currently looking at delivering a different overview and scrutiny offer using social media and are taking an holistic look at the social media opportunities for Governance and Democratic Services as a whole.  I think the opportunities are significant - political group support, decision making processes, support for ward councillors, local government elections, information and intelligence for community leaders, ward surgeries, promoting democracy and democratic engagement..... I could go on.

This has been my own attempt to share what I've come across (I haven't got time right now to share some of the stuff I've found from other countries, that will have to be another post) - please reciprocate, we're all in this together after all.