Digital Tips for Councillors (the second half)

Given that we are in the midst of World Cup frenzy it seems fitting that our Digital Tips for Councillors has turned out to be a game of two halves.  Our first instalment was a product of our session at LocalGov Camp.  Dave McKenna (@Localopolis) has blogged about it here, taking us from 1 to 11.

This week we had an away fixture in the Innovation Zone at the LGA Conference in Bournemouth (#LGAConf14). We were blessed with some great "players" on the real and virtual pitch. We pitched the same question - "What advice would you give to new councillors who want to use digital?"  This is a summary of that discussion:

12.  Don't be tribal - this very much builds on Tip 5 but came at it from a slightly different angle.  Don't let your political tribalism get in the way of following your "opponents" on social media.  You could learn some useful tips (and find out what they're up to)
13.  Invite citizen tweeters in - Twitter can be a great tool for quickly getting service user perspectives which can be used as part of your councillor role.  We heard a great case study from a councillor who was en route to a meeting with the local bus company who used twitter to ask what issues to raise.  Responses were used as part of the meeting.  Powerful stuff.
14.  Remember it's a slow burner - setting up a social media account is not just a case of "build it and they will come".  It will take time to build up interest and followers - "be patient, post regularly but don't be obsessive" were the key messages.
15.  Tweets alone won't win elections - digital campaigning is another tool in the politicians box but will not be enough on it's own.  As one councillor said, "there is no substitute for shoe leather" but there are real opportunities to blend on-line with off-line.  Put your Twitter account on your election leaflets.
16.  10 Tweets don't make a policy - the consensus was that, for councillors, policy making is a serious and multi-faceted process.  Whilst digital can play a positive part in that process (Neighbourhood Plans were used an example) it should not be the main driver.  Be careful of the vocal digital minority.
17.  Make digital a part of induction - is your council allowing you to dip your digital toe as part of new councillor induction?  If not, find out why.  Officers have a part to play in supporting councillors use digital although the consensus was that social media savvy councillors are better placed to support their peers.  Councillor-led / Officer-facilitated seems to be the best mix.
18.  Ignore the trolls - all of the councillors involved in our session had their own personal troll story.  They accepted that this is an unfortunate part of being in public office.  Their advice - ignore them.
19.  Manage your own account - we heard "unbelievable" tales of corporate social media accounts being managed by councils on behalf of councillors.  Broadcasting corporate messages.  Surely not.  Be authentic and manage your own accounts.  It's really easy to tell when you don't.
20.  Develop a relationship with the local press - it's increasingly likely that your local press will have a social media account.  Follow them and encourage them to follow you - column inches will be yours.  @CllrKevin provided us with a nice case study explaining how the Doncaster Free Press now report on his work in their Twitter Round Up.
21.  Think about Standards - all councillors sign up to the National Code of Conduct.  Remember that this applies to your digital world - if you wouldn't do it in a public meeting, don't do it on line.  Don't Tweet in haste - "you get very little time to repent at your leisure".
22.  Content is King - this links to Tip 4.  Whether you choose to share content purely in your role as a councillor or mix it with some personal insights, make it interesting and engaging.  Constant broadcasting is a bit of a turn off.  Obvious, but true.
23.  Digital is more than Twitter - both of our sessions focussed a lot on Twitter (it's how the conversation went) but there are a whole range of tools out there.  Take some time to find out what you want to achieve and which tool(s) best suit you.
24.  Don't be a D**k - in the spirit of honest reporting Tip 24 had to be included.  I don't think this is specifically covered in the National Code of Conduct but the councillors present all agreed that when using digital this is sound advice.  Who am I to argue.

This is part of our Rewiring Local Democracy work - please share your examples.  Please follow us on Twitter: @LDBytes or join us on Knowledge Hub

Local Democracy - Rewiring or Redesigning?

This post is an accumulation of thoughts following a series of events over the last few weeks.  As often happens in life things seem to come together all at once to disrupt the status quo and in particular challenge your own thinking.  This has certainly been the case for me in the context of local government, and in particular local democracy - now and in the future.

It all began when I attended the National Local Government Network (NLGN) Conference in February with my LocalGov Digital hat on.  Whilst the venue was the Magic Circle (an incredible place by the way) if the contributions of the main political parties are anything to go by I feel there will be little by way of magic for local government in the years ahead.  All major parties were present but I was left feeling somewhat underwhelmed by them all. For me the general sub text was that the challenging times will continue and that whilst there is often talk of devolution of power, a different relationship etc it seems to boil down to the simple truth that local government is not a vote winner for the major parties.  The panel in the afternoon all agreed on that.

Despite this I left the conference on a high.  This was because, for the first time in a while, I got a sense of determination and energy from the sector.  The audience spoke of redesign, transformation, systems thinking, collaboration, innovation.  Out of context these can be empty words but I got a distinct sense that local government is "up for" the challenges it faces and is prepared to meet them in a different way.  Ideally this will be with the support of government, but if not it will still happen.  This was most evident to me in the closing piece by Simon Parker from the NLGN whose organisation clearly has a significant role to play in supporting the sector in ensuring that they are not empty words.  Really good stuff.

All of this bodes well for what we are trying to do with and across the local government family with LocalGov Digital.  If evidence is needed of events coming together then look no further than the NLGN Publication - Smart People Smart Places - which was issued a few weeks later.  If more evidence were needed, it makes the growing case for digital as an enabler and acknowledges the role LocalGov Digital has in making this happen.

Fast forward four weeks.  The setting is Edinburgh where the Commission on Strengthening Local Democracy is hosting a Roundtable discussion.  The theme is Digital Democracy.  I have been invited to attend, once again, with my LocalGov Digital hat on.  Representing the collective efforts of some great people is in itself an honour.  With this in mind, a big shout out to Dave McKenna - @Localopolis - with whom I co-lead the Rewiring Local Democracy work stream.

Before I go any further I have to congratulate the Commission on their work.  What they are doing is intrinsically a great thing.  They are coming from the starting point that democracy is valuable, something that we should cherish, nurture and develop.  It is our unique selling point, a feature which sets us apart.  I applaud the Commission for having the bravery to both recognise this and do something about it.  Can we have one please?

The discussion that took place was insightful, challenging, sometimes robust, enlightening and thought provoking.  You can view it in glorious techni-colour here so I wont go into the detail.  The areas that really nudged my own thinking were the challenges generally faced by representative local democracy in the context of a less paternalistic model of local government and the "system" of local democracy in a 21st century / digital age.  Is rewiring local democracy the golden bullet, the panacea that will re-engage local citizens with the voting system, stimulate active citizens, transform accountable decision making?  OR, as Dominic Campbell of FutureGov says,  is it about redesigning the system of democracy, starting again with digital as one (of many) enablers.  It has to be more than bolting digital onto existing systems.  When Dominic described the democratic part of local government as the most important but the most impenetrable it did shake my thinking on a number of levels.  Is this the case?  If so,why?  I don't have all the answers, but as a believer, supporter and active officer who operates in that part of local government it is something I care about.

The final chapter in this lengthy post came yesterday.  The Steering Group met at the Government Digital Service offices.  The experience alone was a massive eye opener.  The culture, focus, leadership and working practices of the team are something to behold.  There appears to be a genuine environment where systems and design thinking takes place in an agile way - "it's about show not tell", "change by doing, not by writing" (brilliant).  I am sure that my Steering Group colleagues will share their insights separately.  For me the clear message I took away was the need for Chief Executives and senior politicians across local government to understand and lead transformation.  The GDS template is a powerful one from which they (and we) could learn.  GDS clearly have high level leadership buy in, and the autonomy that allows them to deliver in a really effective way.

So what does all this lot mean?

1.  I think there is a real appetite for transformation across the sector.  Necessity is the mother of invention etc but it feels like more than that.  Perhaps its the hopeless romantic in me.
2.  Local democracy is massively important, but it feels like it's at a bit of a crossroads.  Do we continue to ignore our unique selling point and the changes around us or move to a position where we treat it with the attention it deserves?  Is this best done within councils or something that demands a sector-led debate?  I can't help but think that Dominic has a point.  IT IS ABOUT REDESIGN
3.  Digital has a place in local democracy and I remain convinced (linked to the outcome of 2 above) that the work we are doing as part of LocalGov Digital can continue to make a positive difference.  We will carry on influencing, finding best practice, sharing ideas and collaborate with the likes of GDS to keep this bandwagon rolling forward.  IT IS ABOUT REWIRING
4.  Harnessing the appetite in point (1) requires leadership and the bravery to do things differently.  Political and officer leadership are essential in determining what happens next and how.  I'd recommend a day trip to GDS for starters.